June 2024

JOEY COLARULO

President and CEO

Joey Colarulo is the President, CEO, and owner of Laser Locators, where he has spent more than two decades shaping the company into a trusted global leader in ophthalmic equipment. With a focus on precision, service, and long-term relationships, Joey has built a brand that is synonymous with integrity and excellence in the ophthalmology space.

Under his leadership, Laser Locators has tripled its sales volume, expanded its team with 13 new positions, and established enduring partnerships with ophthalmologists, distributors, and manufacturers worldwide. Joey has redefined the customer experience, streamlined operations, and positioned the company at the forefront of refurbished diagnostic systems and ophthalmic lasers that meet the highest standards of quality and reliability.

Joey’s expertise in global internet sales and marketing, which began in the late 1990s, paired with his deep understanding of the ophthalmic laser and diagnostic equipment markets, gives him a unique ability to anticipate industry trends and deliver tailored solutions that stand the test of time.

Originally from Philadelphia, Joey earned his degree in Financial Management from Rowan University, graduating magna cum laude. Beyond his professional pursuits, he is an avid collector of rare watches, vintage sports cards, and unique cars. He’s often found enjoying time with his German Shepherd, always with a double espresso in hand.

You can view his LinkedIn profile here.

STEVE URUETA

Engineer & Sales(Vendedor)

Steve Urueta is a Service Engineer/Vendedor and joined Laser Locators in May 2015. He services and repairs a variety of laser and diagnostic equipment at our headquarters in Tampa, Florida. Prior to joining the Laser Locators family, Steve worked with us as a consultant over the last few years. He has an extensive background in the ophthalmic industry. Steve has worked for Bausch & Lomb Mexico where he was in charge of Technical Services for all of Latin American. Prior to Bausch & Lomb, he oversaw Technical Service for Abbott Laboratories for southern Mexico. Steve has had extensive training with Excimer lasers, Orbscans, Femtosecond lasers, as well as Yags and Argons.

Steve has a bachelor’s degree in Mechanical Electrical Engineering, one year of Master’s degree in Administration and fourth year of medicine superior studies. He has completed many training programs including Axim, Cell Dyn, Simex, excimer laser, Orbscan, Millennium, Field Service and Femto Second Laser. Steve is fluent in three languages — English, Spanish and French.

Steve moved, with his family, from Peru to Tampa to join Locators Locators. In his spare time, Steve enjoys swimming and going to the beach with his family.

You can view Steve’s LinkedIn profile here.

CLIFF ROYSTER

Director of Operations

Cliff is the Director of Operations and handles logistics at Laser Locators. In his job, Cliff inspects and services all of the laser equipment before it ever reaches the customer. His role is critical to ensure that all of the products meet the rigorous standards of Laser Locators.

Cliff is a native Floridian. Before he joined the Laser Locators team, he was in the manufacturing and logistics industry, making him a perfect addition to the team. He volunteers his time to help the Westchase Charitable Foundation and his hobbies include working out, riding dirt bikes and spending time with his daughter.

You can view Cliff’s LinkedIn profile here.

TAYRA PAUL

Chief Financial Officer

Tayra has been an integral part of Laser Locators since 2005, serving with distinction as the Chief Financial Officer. In her role, she not only oversees the financial operations of the company but also plays a pivotal role in managing human resources, ensuring the smooth functioning of critical organizational processes.

With her astute financial acumen, Tayra meticulously manages processes for financial forecasting, budgets, and reporting. Her strategic insights and recommendations are instrumental in enhancing the company’s financial performance, while meticulously ensuring compliance with GAAP and relevant federal, state, and local regulatory laws and rules for financial and tax reporting.

Tayra’s educational background is as impressive as her professional accomplishments. She holds a bachelor’s degree in accounting from the esteemed University of South Florida. Additionally, she is a Certified Public Accountant with the State of Florida, exemplifying her commitment to excellence and adherence to the highest professional standards.

Beyond her professional endeavors, Tayra is deeply rooted in the Tampa Bay area, where she has spent her entire life. Her dedication to her community is further demonstrated by her proud service in the US Army, where she exemplified the values of discipline, integrity, and service to others. Tayra’s multifaceted background and unwavering dedication make her an indispensable asset to Laser Locators and a respected leader in both the financial and local communities.

You can view her LinkedIn profile here.

JOEY COLARULO

STEVE URUETA

CLIFF ROYSTER

TAYRA PAUL

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