August 2015

STEVE URUETA

Engineer & Sales(Vendedor)

Steve Urueta is a Service Engineer/Vendedor and joined Laser Locators in May 2015. He services and repairs a variety of laser and diagnostic equipment at our headquarters in Tampa, Florida. Prior to joining the Laser Locators family, Steve worked with us as a consultant over the last few years. He has an extensive background in the ophthalmic industry. Steve has worked for Bausch & Lomb Mexico where he was in charge of Technical Services for all of Latin American. Prior to Bausch & Lomb, he oversaw Technical Service for Abbott Laboratories for southern Mexico. Steve has had extensive training with Excimer lasers, Orbscans, Femtosecond lasers, as well as Yags and Argons.

Steve has a bachelor’s degree in Mechanical Electrical Engineering, one year of Master’s degree in Administration and fourth year of medicine superior studies. He has completed many training programs including Axim, Cell Dyn, Simex, excimer laser, Orbscan, Millennium, Field Service and Femto Second Laser. Steve is fluent in three languages — English, Spanish and French.

Steve moved, with his family, from Peru to Tampa to join Locators Locators. In his spare time, Steve enjoys swimming and going to the beach with his family.

You can view Steve’s LinkedIn profile here.

CLIFF ROYSTER

Director of Operations

Cliff is the Director of Operations and handles logistics at Laser Locators. In his job, Cliff inspects and services all of the laser equipment before it ever reaches the customer. His role is critical to ensure that all of the products meet the rigorous standards of Laser Locators.

Cliff is a native Floridian. Before he joined the Laser Locators team, he was in the manufacturing and logistics industry, making him a perfect addition to the team. He volunteers his time to help the Westchase Charitable Foundation and his hobbies include working out, riding dirt bikes and spending time with his daughter.

You can view Cliff’s LinkedIn profile here.

TAYRA PAUL

Chief Financial Officer

Tayra has been an integral part of Laser Locators since 2005, serving with distinction as the Chief Financial Officer. In her role, she not only oversees the financial operations of the company but also plays a pivotal role in managing human resources, ensuring the smooth functioning of critical organizational processes.

With her astute financial acumen, Tayra meticulously manages processes for financial forecasting, budgets, and reporting. Her strategic insights and recommendations are instrumental in enhancing the company’s financial performance, while meticulously ensuring compliance with GAAP and relevant federal, state, and local regulatory laws and rules for financial and tax reporting.

Tayra’s educational background is as impressive as her professional accomplishments. She holds a bachelor’s degree in accounting from the esteemed University of South Florida. Additionally, she is a Certified Public Accountant with the State of Florida, exemplifying her commitment to excellence and adherence to the highest professional standards.

Beyond her professional endeavors, Tayra is deeply rooted in the Tampa Bay area, where she has spent her entire life. Her dedication to her community is further demonstrated by her proud service in the US Army, where she exemplified the values of discipline, integrity, and service to others. Tayra’s multifaceted background and unwavering dedication make her an indispensable asset to Laser Locators and a respected leader in both the financial and local communities.

You can view her LinkedIn profile here.

JOEY COLARULO

President and CEO

Joey is the President, CEO and owner of Laser Locators.

Joey has significantly contributed to Laser Locators’ growth. He has streamlined the sales and procurement departments by redeveloping processes and implementing new systems. Joey also has developed strong relationships with various industry professionals, Ophthalmologists, distributors and manufacturers around the world to continue to strengthen the company’s global reputation.

Through Joey’s efforts, Laser Locators has tripled its sales volume and added 13 new positions over the last decade.

Joey has over 20 years of experience in global internet sales and marketing dating back to the late 1990s. His expertise in analyzing the marketplace and leverage the latest e-commerce technologies has enabled Joey to drive exponential sales growth year over year. Joey also has extensive knowledge of the reliability, value and overall demand of various ophthalmic lasers that has given Laser Locators competitive advantage in a global market.

Originally from Philadelphia, Joey earned his Bachelor’s degree in Financial Management and graduated Magna Cum Laude from Rowan University.

Outside of work, Joey’s interests include vintage BMWs, horology and collecting rare sports cards. He also enjoys spending time with his German Shepherd and can appreciate a strong espresso shot.

You can view his LinkedIn profile here.

STEVE URUETA

CLIFF ROYSTER

TAYRA PAUL

JOEY COLARULO

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